As I’m sure you’re aware, running a B2C (business to consumer) business model is very different to running a B2B (business to business) business.
There are many things that you need to bear in mind to be successful, and as a young entrepreneur there is a certain image expected of a B2C business, as well as a certain level of innovation, that B2B businesses, or businesses run by older people might not have or be expected to have.
With that in mind, here is some fantastic advice for running a B2C business model, that will help you become the success that you deserve to be.
1 – Try To Project A Cooler Image
If you’re young, you need to embrace that. Even if you’re not, you should still try to. Remember that as a new, young business you are going for the young market. They are not burdened by the delusions of formality that so many older people are.
The way to win over this lucrative market is to be cool. The cultural attitudes of the young have changed almost immeasurably from a generation ago, and it is vital that you understand this. Depending on the business type, casual is good, hip is good, cool is good. The cooler the image, the more likely you are to tap into this great B2C market.
This differs from B2B where the coolness image doesn’t matter so much, as you may know, as many B2C businesses are definitely not cool or hip.
2 – PR Is Everything
No one knows the name of a B2B business. Try to think of any business that solely deals with another business, and unless you’re involved with the business that they deal with, you will struggle. This is because no one needs to know the name, because they are not interacting with them.
This is very different for B2C businesses however. Think of how many B2C businesses you know, from small businesses in your local town, all the way to massive corporations. Now think about your opinions on each one, from the smallest to the largest. You almost certainly have a lot of opinions on every one. Reasons why you would or would not use that business. This is all PR.
This shows why PR is so important in your B2C business. The impressions you make on your customers and potential customers will mean the difference between success and failure. Remember, unlike a B2B business, word is going to spread to all of your customers friends, and family. So make sure that your PR is top quality, and don’t neglect it.
3 – Marketing Is Very Different For B2C
When it comes to B2B, marketing is relatively simple. Find name and contact details of a business, contact that business, attempt to market your product.
For B2C it is very different. There are thousands of different ways to find potential customers. Internet advertisements are one of the best if you are trying to access a younger, more affluent market. But there are thousands of other ways to market yourself, so make sure you choose the best one for you and your business.