Three Tips for Running A B2C Business Model

As I’m sure you’re aware, running a B2C (business to consumer) business model is very different to running a B2B (business to business) business.

There are many things that you need to bear in mind to be successful, and as a young entrepreneur there is a certain image expected of a B2C business, as well as a certain level of innovation, that B2B businesses, or businesses run by older people might not have or be expected to have.

With that in mind, here is some fantastic advice for running a B2C business model, that will help you become the success that you deserve to be.

1 – Try To Project A Cooler Image

If you’re young, you need to embrace that. Even if you’re not, you should still try to. Remember that as a new, young business you are going for the young market. They are not burdened by the delusions of formality that so many older people are.

The way to win over this lucrative market is to be cool. The cultural attitudes of the young have changed almost immeasurably from a generation ago, and it is vital that you understand this. Depending on the business type, casual is good, hip is good, cool is good. The cooler the image, the more likely you are to tap into this great B2C market.

This differs from B2B where the coolness image doesn’t matter so much, as you may know, as many B2C businesses are definitely not cool or hip.

2 – PR Is Everything

No one knows the name of a B2B business. Try to think of any business that solely deals with another business, and unless you’re involved with the business that they deal with, you will struggle. This is because no one needs to know the name, because they are not interacting with them.

This is very different for B2C businesses however. Think of how many B2C businesses you know, from small businesses in your local town, all the way to massive corporations. Now think about your opinions on each one, from the smallest to the largest. You almost certainly have a lot of opinions on every one. Reasons why you would or would not use that business. This is all PR.

This shows why PR is so important in your B2C business. The impressions you make on your customers and potential customers will mean the difference between success and failure. Remember, unlike a B2B business, word is going to spread to all of your customers friends, and family. So make sure that your PR is top quality, and don’t neglect it.

3 – Marketing Is Very Different For B2C

When it comes to B2B, marketing is relatively simple. Find name and contact details of a business, contact that business, attempt to market your product.

For B2C it is very different. There are thousands of different ways to find potential customers. Internet advertisements are one of the best if you are trying to access a younger, more affluent market. But there are thousands of other ways to market yourself, so make sure you choose the best one for you and your business.

How to successfully start-up a business in the modern world

modern-city-for-tech-startup

Today’s business climate is challenging at the least. But with the right tools and know how will help you become successful. If you were like me and fresh out of college, you have plenty of drive but not much hands on experience. While I learned by trial and error, today I will be giving you some tips that will help you avoid some of the pitfalls that you need to overcome. Today we will be discussing some great tips to help you successfully get your start-up off the ground.

Four tips to get your start-up running smoothly.

1. Keep your cash flow in check- Many people make the mistake of running with an idea but lack the funds to really get it off the ground. A great way that many people are finding free capital is by using crowd funding. This is a great way to have enough capital to see you through. Monitor your cash position by using a bookkeeping service such as Orange Balloon where you can keep a vigilant eye on the figures without spending masses of time yourself in preparing the figures.

2. Marketing is highly important- The way you market is highly important in today’s business world. If you want to successfully get your company off the ground you’re going to need to build a campaign. Start by utilizing social media which is a great free way to get the word out about your company. You also may want to pay for banner ads or get your company featured on a popular blog site. The internet is a powerful tool so use it as much as possible.

3. Have a strong business plan- One of the most important things any new business owner has to have is a solid business plan. A good idea is to hire someone with experience in your niche to help you set up business plan especially for you. This will give you a clear path as to how to run your company in the future.

4. Don’t try to grow too fast- Sometimes start-ups really take off fast. If you have a great product that people need and love, you too just might experience this. But with growth comes pain so make sure you are prepared for this. But remember go slow. Getting too far ahead of your business plan can cause you to quickly run out of funding and may result in business failure.