Last year was a really emotional and exciting year for me. At 23, I had just finished my four year degree in business management and was eager to get started in the world of business. Instead of crawling my way up in the ranks by working for someone else, I decided to start my own company. Now one year later I have a very successful business of my very own.
What I learned in the first year was that marketing was a very important part of getting my company off the ground. I put what I learned in college to work very early in my company and began a comprehensive marketing plan that has served me well. Today I would like to take a little time and give you some tips on marketing. Let’s get started learning more about the effective marketing techniques I used to build my company.
Four effective ways to market your new company.
1. Social media is king- In today’s world if your business doesn’t have a social media presence then you are really missing out on tons of customers. When I started my company, one of the first things I did was set up a professional looking business page on Facebook. This is a great way to reach millions of people and best of all its free. Remember there are lots of new social media platforms out there so make sure to join a few.
2. Word of mouth is still around – One thing that I have noticed even with online businesses is that word of mouth is still a great way to get the word out about your new company. One of the best places to let people know about your business are niche forum sites. By starting a few threads and engaging the community you can grow awareness about your company.
3. Set up a referral system- Rewarding those who bring in new customers is a great way to market your company and increase sales. You would be surprised at how fast your income will increase after implementing a referral policy for your place of business.
4. Giveaway stuff for free- Yes, you heard me right by giving away samples of your products or services you can increase your sales. Many people who try a product and like it will come back to purchase more. This is a great way to build a following for your company.