Any good business owner knows that eventually their company must expand. But in today’s business world expanding your company is different than it used to be. Simply opening a new location used to be one of the few ways of reaching a larger market. But with the power of the internet we as business professionals have limitless possibilities at our finger tips. After getting out of college I started my own little company. I started out very small and local. But eventually my company had to expand so I looked to the internet for help. Today I will share with you the things I did using the web to expand my company.
Great ways to expand your company using the internet.
• Utilize email marketing- Email marketing is a form of direct marketing and is a great way to get new customers. A quick way to get started with email marketing is to purchase an already researched email list. This will provided you with access to thousands of potential new customers that you can safely contact about your products.
• Get a website- Even if your company is a 100% brick and mortar operation having a website will help draw people in. If you choose not to be a part of the internet you are missing out on thousands of potential customers even on the local level.
• Let social media help- A great way to expand your company is to get the word out about it. By connecting with your customer base using social media you have a direct line to them. You can even promote your new products free of charge on most social media platforms which will help your bottom line.
• Join groups- A great way to meet new people in the same industry as you is to join an online group. These professional groups will give your company more exposure and will lead to better opportunities. This is a great way to find new suppliers or a company that you can partner with which will help you to expand.